Notes from the
build process
Practical insights on building fast, beautiful, and scalable products. No fluff — just what we've learned shipping real work.
Why we choose Astro for high-performance sites
Most marketing sites ship megabytes of JavaScript they never use. Astro lets us send almost none — and the performance gains are not subtle.
Core Web Vitals: how we hit 95+ on every build
Performance isn't an afterthought you bolt on at the end. It's a series of small, deliberate decisions made from the first commit.
Anatomy of a landing page that converts
A beautiful page that doesn't convert is just expensive art. Here's the structure we use to turn visitors into customers.
Our SaaS starter stack: Next.js, Supabase & payments
When we build a SaaS from scratch, we don't reinvent the foundation. This is the stack that lets us ship a production-ready product in weeks, not months.
Technical SEO that actually moves the needle
Most SEO advice is noise. For a local business, a handful of technical fundamentals will outperform any amount of keyword stuffing.
Custom software vs. a template: how to decide
Not every project needs to be built from scratch — and not every project should use a template. Here's how we help clients choose.
How much does a website cost in 2026?
It's the first question almost every client asks, and the honest answer is: it depends. Here's a clear breakdown of what drives the price of a professional website — and where your money actually goes.
How long does it take to build a website?
Most professional websites take a few weeks from kickoff to launch — but the timeline depends far more on content and feedback than on code. Here's what to expect at each stage.
WordPress vs. a custom-coded website: which is right for you?
WordPress powers a huge share of the web, but it isn't always the right choice. Here's an honest comparison to help you decide between a CMS and a custom-built site.
Does my small business really need a website?
With social media everywhere, plenty of small business owners wonder if a website is still worth it. In 2026, the answer is a clear yes — and here's why it matters more than ever.
5 signs your website needs a redesign
Your website is often the first impression a customer gets — and an outdated one quietly costs you business. Here are the clearest signs it's time for a redesign.
Why your business website has to be mobile-first
Most of your visitors are on their phones, and Google judges your site by its mobile version first. Designing mobile-first isn't optional anymore — it's the baseline.